Unique approach to marketing

Strategic vs. tactical marketing

Marketing is often perceived to be a black box where money goes in and leads of dubious quality come out. Without a strategic framework based on the customer journey, tactical programs achieve random results metrics are meaningless.

Cologix takes a scientific approach to marketing where every step is systematic, open, and measured.

Limits of tactical marketing

Organizations often adopt a one-size-fits-all marketing plan, where most activities are outsourced and metrics are defined by the agencies.

The result is unknown lead quality, unproductive nurturing, and no visibility into the pipeline.

Cologix Marketing

By building on a strong foundation of comprehensive product knowledge combined with a deep understanding of the customers’ journey, Cologix marketing

  • Is unique for every business – designed around product benefits, usage models, and buying cycle
  • Accelerates customer journey – programs and metrics designed for every stage of prospect maturity
  • Integrates marketing and sales ops – automated and tracked lead flow from first touch to closed deal

Cologix marketing delivers

  • Scalability – high-volume, low-touch programs scale as your grow
  • Visibility into funnel – hard metrics for every stage
  • Confidence in pipeline – measure prospect advancement measured
  • Alignment of sales, marketing – Unification of funnel, pipeline and customer journey
  • Increased lead quality – targeted programs nurture at every stage
  • Increased efficiency – high-volume, low-touch programs advance prospects