Creating Marketing Departments

Small and growing companies often get by with an ad hoc approach to marketing. But as operations begin to scale, organizations require a structured approach to marketing that includes a comprehensive marketing plan, measurable processes, and metrics-based reporting.

Marketing that fits your needs

Cologix will work with your executive team to create a marketing department that aligns with your company’s goals and a marketing plan that fits your budget. Activity will be measured and optimized. Every company is different, and marketing is not a one-size-fits-all proposition.

Goals:

  • Design custom marketing plan
  • Define KPIs and metrics
  • Increase lead count
  • Increase lead quality
  • Automate nurturing
  • Evangelize a technology
  • Establish market position

Cologix can help with:

  • Marketing planning
  • Market position and messaging
  • Infrastructure and ops
  • Metrics and reporting
  • Department performance optimization
  • Lead flow process
  • Staffing vs. agencies

One-stop shopping

Cologix will assist with every aspect of building your marketing department from hiring and interviewing agencies, to installing infrastructure and designing processes. Whether you need a little help or more, Cologix has you covered.