Cologix Marketing Consulting

Creating an efficient B2B engine

Unlike throwing spaghetti at a wall, Cologix lead generation takes a systematic, metrics-based approach to developing highly qualified leads.

Cologix lead generation is accomplished with a 3-prong approach. Development of brand awareness makes it easier to acquire prospects, who can then be nurtured into leads worthy of a sales call.

Awareness	Grow Database	Nurture
Makes other programs more effective Metric: web traffic AR/PR, social media, industry participation	Not leads yet Metric: net new names Broad topic webinars, papers, trade shows	Opportunities for users to self-select Metric: MQLs Targeted topic webinars, papers, events

Cologix creates a B2B Lead Generation engine to efficiently provide a steady, measurable stream of qualified leads. By understanding your company’s unique customer journey, leads can be acquired and nurtured to address specific obstacles in the journey, while gradually gleaning additional info about each recorded name.