Product Marketing

Product marketing with a story and a mission
Some product marketing efforts often leaves the audience wondering what the product actually does, and without a compelling reason to investigate further. Cologix product marketing begins with a clearly articulated value proposition which is backed by relevant product specifics.

Unique messaging and positioning

Based on a deep product understanding, Cologix creates a Message Map to support lead gen, targeted nurturing, and account-based marketing. This methodology ensures consistency across all activities.
Jaenicke_Message Map

Curriculum for prospect advancement

Jaenicke_Funnel

Qualified leads are not cherry-picked – they are developed.

Cologix develops a model of your customer journey, and creates assets, programs and metrics for each stage.